Transforming Tradition: GenLaw and Goat Sites' Journey to Redefine the Way Deposition Summaries are Generated
Transforming Tradition: GenLaw Legal Summaries and Goat Sites' Journey to Redefine Legal Support Services through AI
In 2023 GenLaw found itself at a crossroads, grappling with the need for reinvention in a world increasingly driven by technology. Recognizing the potential to revolutionize their traditional legal support services, GenLaw made a bold move by partnering with Austin, Texas based Goat Sites, a dynamic and innovative web design company, to spearhead their rebranding efforts. This collaborative venture aimed to transform GenLaw from a conventional legal support service provider into a trailblazer in the industry, utilizing artificial intelligence (AI) to produce a groundbreaking hybrid work product.
Genesis of Transformation:
GenLaw, a respected player in the legal support services sector since 1999, understood the imperative of adapting to contemporary demands. The legal industry, historically steeped in tradition, was ripe for disruption. The partnership with Goat Sites was a strategic response to this call for change. Goat Sites, with its hip and cutting-edge approach to web design and marketing, offered GenLaw the expertise needed to infuse a breath of fresh air into their brand.
Redefining the Message:
The first step in the collaboration between GenLaw and Goat Sites was a comprehensive overhaul of the company's messaging. GenLaw's tagline, "Changing the Landscape: Redefining how deposition summaries are generated," served as a rallying cry for the transformation ahead. This tagline conveyed a commitment to innovation and a departure from the traditional approach to legal support services. It signified GenLaw's ambition to continue to lead the way in redefining industry standards.
Goat Sites brought their own unique perspective to the table with the tagline, "Web sites should engage. Let's build something." This resonated with GenLaw's vision of not just adapting to technological changes but actively engaging with them to build something groundbreaking. Goat Sites' tagline encapsulated the spirit of collaboration and creation, aligning perfectly with GenLaw's aspirations.
The User Experience:
Central to GenLaw's transformation was the incorporation of AI into their work-product. Goat Sites played a pivotal role in designing a website that seamlessly integrated AI technologies with a human touch, making the user experience both intuitive and efficient. The collaboration aimed not only to enhance the backend processes of deposition summary generation but also to create a frontend experience that was engaging and user-friendly.
Goat Sites implemented a visually striking and user-centric design for GenLaw's online platform, which included the use of cutting-edge animated logos. The website became a dynamic portal, allowing clients to interact with AI-driven tools effortlessly and conveniently.
AI-Powered Hybrid Work Product:
The heart of GenLaw's rebranding was the incorporation of AI into their service offerings. Goat Sites worked closely with GenLaw's team to develop a website that would properly message the ongong revolution in the way deposition summaries and legal transcript summaries are generated. The collaboration led to the creation of a website that told a story of a hybrid work product that combined the efficiency of AI with the expertise of legal professionals. GenLaw is now poised to continue carrying the mantle of being deposition summary experts since 1999, with the help of Goat Sites moving them swiftly into the changing legal landscape of 2023.